A large-scale exhibition experience for two very separate brands, Electrolux and AEG at IFA, the world's leading trade show for consumer electronics and home appliances.

Busting old myths and showing what the future of cooking and cleaning looks like.
By showcasing the products capabilities in contrasts to its competition we invited the guests to interact with the different solutions. 

The ideas were presented in a strong visual and interactive way, building a fun and informative atmosphere whilst demanding the attention in an otherwise busy environment.

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Exploring the difference between AEG and competitors.


A garment was placed inside a glass box with a projection beamed on to the garment, this was all connected to an Ipad next to the display. Adjust the time slider on the Ipad and explore the difference, showing different projections of mixing detergent, color fade and tear.


Highlighting and showing how the fridge/freezer extends the lifespan of your food better than competitors.


Highlighting and showing how the fridge/freezer extends the lifespan of your food better than competitors.


Highlighting and showing how the fridge/freezer extends the lifespan of your food better than competitors.


Interactive Microsoft Surface Studio screens that allowed the guests to interact and guess how long different foods can last and stay fresh in AEG products in comparison to other brands.

Interactive Microsoft Surface Studio screens that allowed the guests to interact and guess how long different foods can last and stay fresh in AEG products in comparison to other brands.

Interactive Microsoft Surface Studio screens that allowed the guests to interact and guess how long different foods can last and stay fresh in AEG products in comparison to other brands.